Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans. The following pages include lessons from the survey as well as strategies that will help your institution respond to these trends.

Ultimately, the research and recommendations in this report are intended to help your institution become nimbler and better able to respond to both future crises and the day-to-day realities of the recruitment ecosystem.