Most strategic plans fail to meaningfully inflect strategy (making clear choices to achieve discrete goals) nor enmesh planning into every day financial and operational practices on campus in light of the lofty aspirations articulated. Dynamic Strategy incorporates rigorous external market scanning, design thinking aimed at the true preferences of students, faculty, staff, donors, and funders, prioritization discipline to narrow goal-setting focus, budgetary support of key initiatives, and ongoing measurement and evaluation around objectives.