Use this hub to access EAB’s exploration of how COVID-19 will impact professional and adult portfolios, including labor market analyses, expert insights, blog posts, and more.
The first Canadian COVID-19 case was reported in late January, with the first U.S. case reported in late February—in mid-March state, provincial, and local governments began issuing stay-at-home orders. Across this time, employers began freezing hiring, instituting furloughs, and laying off staff. While the total impact on our economy will take months to unfold, EAB is analyzing key fields and all geographic regions to inform program planning conversations, and considering how professional and adult education leaders can best respond to this crisis.
Labor market analyses
Our researchers are watching how the labor market responds to the pandemic after the initial near-universal decline in hiring. These analyses offer early data for your portfolio planning conversations, as well as recommended questions for your discussions.
While the total impact on our economy will take months to unfold, EAB is providing initial analyses of regional labor market data to inform program planning conversations. Consider this early data in your portfolio planning conversations, as well as the recommended questions for discussion.
Fields will recover differently from the economic downturn, so we’re exploring particular disciplines in-depth to consider what we know today about their enrollment outlooks as well as what signals to watch when predicting the future. Use these resources to make informed decisions about particular programs.
Beyond urgent efforts to get qualified practitioners into the workforce, institutional leaders need to be thinking ahead on their overall health care portfolio and how they can contribute to future health care needs. Top-of-mind programs for their discussion should include nursing and allied health fields (e.g., physician assistant), and medicine for schools with the resources.
MBA programs will require best practice program design and recruitment to survive in an increasingly challenging market. College and university leaders must invest in existing programs and should be cautious about upcoming enrollment expectations for existing programs or new launches.
Student audience impacts
Knowing the importance of designing your credentials to serve particular adult students’ needs, the perspectives below address how different audience segments have and will be affected. Review these resources to consider how your current offerings can be redesigned to serve emerging needs, or if you should expand your portfolio to address a new demand.
While management-level professionals in food service and hospitality have weathered the economic crisis better than front-line workers, their employment will be at risk as shutdowns continue and businesses close. To help them transition to manager positions in higher growth fields, institutions need to create flexible, low-cost offerings in finance and data analytics to capitalize on these professionals existing strength in customer service and people management.
Today’s graduates face the bittersweet reality of earning a degree only to enter the workforce at a moment of unprecedented uncertainty. We are only beginning to grasp how the global pandemic will reshape life, work, and learning, yet the economic ripple effects can already be felt.
While there’s much we don’t know, early economic signals and expected audience behaviors can help us anticipate who’s most in need of your adult and professional education offerings in the COVID-19 aftermath. Thinking about impacts by audience segment can identify which programs offer the greatest value, and what you might need to do to maximize that value for potential students.
With over 7.6M unemployed already, how can schools help laid off food services, hospitality, and retail workers?
The large population of unemployed food services, hospitality, and retail workers presents the opportunity to deliver programs aligned to sustainable, post-coronavirus careers regionally. Colleges and universities, however, must ensure students recognize the return on their educational investment despite today’s hard economic times. Programs must also align with available financial support so increased enrollments are financially sustainable.
Responsive program design
Explore our resources targeted to program design decisions as you attempt to mold your portfolio and programs to succeed this fall and beyond.
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals. Participants in the meeting will have the opportunity to share their own ideas, explore how peers would design a new program to meet the needs of young alumni or current professionals in specific industries, and help shape and direct EAB research.
See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.
Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.
Need additional coronavirus resources?
This resource center will help you navigate your institution’s response to COVID-19.