A program can serve multiple working adult segments, but “one-size-fits-all” programs rarely work. Begin student-centered program design with a specific audience in mind to ensure new offerings match prospective adult students’ career goals. See how five institutions targeted specific student segments with their professional, adult, and online education programs.
Case 1: Convenient career advancer bachelor’s degree completion
This resource is part of the Design Credentials to Meet Adult Student Needs Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.
Adult-serving degree completion programs at the University of Mount Olive (UMO) demonstrate that under-served student segments exist even in crowded markets. By designing a convenient, completion-focused, and less selective offering, the University enrolled nearly four thousand students. The program aligned to an audience of professionals seeking promotion, specifically public servants in the region.
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