Today more institutions than ever hope to grow master’s degree enrollments. Whether to diversify revenues, recoup losses from a decline in traditional undergrads, advance a mission to lead economic development, or serve working adults, nearly every type of institution plans to double down on this market.
But the master’s degree market has become more competitive than it was five years ago. What were once booming enrollments have now reached a plateau.
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Resource Center
Graduate and Adult Learner Resource Center
Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of…
Adult Learner Recruitment
Insight Paper
Student Priorities and Preferences in a New Era of Graduate and Adult Education
Discover three insights to help you adapt your recruitment strategies to the shifting behavior and preferences of graduate…
Adult Learner Recruitment
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services