Develop Outcomes-Focused Recruitment Messages for Adult Learners
Adult learners compose at least a third of the American postsecondary student population and represent a far greater proportion of the potential student audience than first-time, first-year students. Whether called adult learners, nontraditional students, or any other variation, these students offer an attractive growth opportunity, but require a distinct recruitment approach from the often-more familiar first-time, first-year students. Adult learners’ recruitment needs are also evolving as consumer expectations shift to expect greater personalization.
Key Insights
Adult learners compose at least a third of the American postsecondary student population and represent a far greater proportion of the potential student audience than first-time, first-year students. Whether called adult learners, nontraditional students, or any other variation, these students offer an attractive growth opportunity, but require a distinct recruitment approach from the often-more familiar first-time, first-year students. Adult learners’ recruitment needs are also evolving as consumer expectations shift to expect greater personalization.
In this Guide:
1. How to educate leaders about recruiting adult learners
2. Targeting adult learner population segments
3. How to assess your current messaging for outcomes information
4. What student outcomes data to collect
5. What to include in outcomes-focused, adult learner marketing messages
6. Develop a compelling and differentiated website
Insights and best practices for partners
This resource requires EAB partnership access to view.
Get Access
Learn how you can get access to this resource, as well as hands-on support from our experts, through Professional and Adult Education Advisory Services.
Learn More