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The omni-channel advantage
How omni-channel marketing boosts advancement outcomes
More than ever, advancement leaders find themselves under mounting pressure to secure increased revenue for their institution. Despite running traditional fundraising programs and venturing into digital marketing, those efforts still don’t seem to be enough to reach continuously growing goals.
Enter the omni-channel strategy – Â not just a buzzword but rather a strategic approach offering a streamlined experience that can better reach, engage, and convert donors. This strategy has the potential to reinvigorate your advancement efforts and bring in the new wave of energy and revenue your institution needs.
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