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Higher Education AI Resource Center

Everything higher education leaders need to navigate AI, from research, strategy, and expert guidance, all in one place.

The EAB AI Framework:

Practical Guidance for Student-Centered Impact

Artificial intelligence is transforming education, with the potential to unlock better outcomes for students, educators, and institutions alike. For schools and colleges, this moment brings both urgency and opportunity. At its best, AI can make good things better by amplifying the effective practices, expertise, and commitment that institutions already bring to their work. 

At EAB, we believe AI delivers its greatest value when it strengthens human judgment rather than replacing it. By reducing administrative burden and surfacing clearer insight, AI can give educators and leaders more time and freedom to focus on what matters most, building relationships, applying expertise, and advancing student success. The goal is not AI for its own sake, but progress that delivers real value and addresses the problems institutions are actually trying to solve. 

The promise of AI in education depends on how boldly and responsibly it is put into practice. Institutions cannot afford to stand still, but moving quickly without clear guardrails creates real risk. Responsible adoption means pairing action with accountability, using AI in ways that are transparent, grounded in strong data stewardship, and attentive to equity and trust. Schools and colleges need the confidence to move forward, knowing where AI can drive meaningful impact, where limits are necessary, and how to align new capabilities with their mission and values. 

Realizing AI’s promise takes intention, care, and the right guidance. EAB serves as a trusted partner, helping education leaders move from curiosity to confident action. We bring together research, data, technology, and real-world experience to help schools and colleges adopt AI responsibly, effectively, and with lasting impact. 

  • AI should enhance human decision-making, not replace it

    The most powerful uses of AI support educators and leaders with better insight, efficiency, and focus.

  • Impact matters more than novelty

    AI is only valuable when it solves real problems and delivers meaningful outcomes for students and institutions.

  • Responsible use is non-negotiable

    Transparency, data stewardship, equity, and ethical safeguards must be built into every AI application from the start.

  • Guidance is essential in a rapidly changing landscape

    Institutions need trusted partners to make sense of AI’s rapid evolution—turning research and real-world insights into clear, strategic direction.

Marketing and Enrollment

As AI reshapes how students search for and evaluate colleges, institutions must rethink how they compete for enrollments. These resources draw on EAB’s latest research, student surveys, and decades of expertise to translate evolving trends into practical guidance for recruitment strategy, messaging, and funnel performance.
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The AI shift in college search
Resource

The AI shift in college search

These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
Enroll360
How a Virtual Tour Helps Colleges Differentiate in the Age of AI Search
Resource

How a Virtual Tour Helps Colleges Differentiate in the Age of AI Search

Learn how virtual tours help colleges stand out in AI-driven search and boost engagement. Discover best practices for…
Virtual Tours
Enrollment Marketing in the Age of AI: What Comes Next?
Podcast

Enrollment Marketing in the Age of AI: What Comes Next?

Experts discuss how AI is transforming the college search process and how institutions are adapting recruiting practices to…

Graduate Marketing and Enrollment

AI is transforming how prospective graduate, adult, and online learners discover and engage with institutions. Explore research and resources that examine how AI is disrupting the adult learner journey to enrollment and how colleges and universities can use it to strengthen recruitment, engagement, and enrollment outcomes.
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 The Graduate Enrollment Playbook Has Changed
Podcast

The Graduate Enrollment Playbook Has Changed

Experts discuss how political and technological developments are forcing graduate enrollment leaders to shift lead-generation tactics.
How adult degree completers are rethinking their college search
Blog

How adult degree completers are rethinking their college search

Discover how adult degree completers search, decide, and enroll faster—plus key insights from EAB’s 2025 Adult Learner Survey…
Adult Education Blog
3 headwinds shaping graduate and adult enrollment in 2026
Blog

3 headwinds shaping graduate and adult enrollment in 2026

Graduate enrollment leaders face new headwinds in 2026—from AI search to Grad PLUS changes. Learn how savvy teams…
Adult Education Blog

Student Success and Retention

AI helps advisors, faculty, and staff support students more proactively. From 24/7 chat assistance to flagging early attrition signals, these resources explore how AI can enhance daily workflows for success teams while improving outcomes across the student journey.
Read More
Four Possible Futures for College Graduates in the AI Workforce
Resource

Four Possible Futures for College Graduates in the AI Workforce

Explore four future scenarios for entry-level jobs shaped by AI and how institutions can prepare graduates for a…
Navigate360
Career readiness can’t wait until junior year
Blog

Career readiness can’t wait until junior year

Career exploration can’t wait. Learn how first-year programs can build early career readiness through low-risk experiences and applied…
Student Success Blog
What matters to student success teams in 2026
Blog

What matters to student success teams in 2026

See what student success leaders are prioritizing for 2026—from retention to career readiness—and how institutions can overcome capacity…
Student Success Blog

Data and Analytics

As AI capabilities expand, data and technology teams are rethinking how institutions manage, access, and activate campus data. The resources explore what agentic AI means for these teams, from preparing infrastructure for AI adoption to enabling staff to query and interpret data in plain language.
Read More
What CIOs are saying about the future of higher ed IT
Blog

What CIOs are saying about the future of higher ed IT

Explore key insights on the future of higher ed IT from our virtual fireside chat with senior IT leaders.
Higher Education Strategy Blog
The CIO’s starter guide to leading AI adoption on campus
Resource

The CIO’s starter guide to leading AI adoption on campus

Our infographic will help college and university CIOs accelerate responsible AI innovation and adoption.
IT Strategy Advisory Services
Compendium of AI Applications in Higher Education
Resource

Compendium of AI Applications in Higher Education

This compendium serves as a reference book of generative AI applications designed to help higher education leaders begin…
Strategic Advisory Services

Advancement

AI is rapidly reshaping how advancement teams identify prospects, personalize outreach, and engage donors at scale. These resources offer practical guidance on using AI to strengthen alumni and donor giving, refine campaign strategy, and increase team efficiency while preserving relationships at the heart of philanthropy.
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AI foundation roadmap for advancement leaders
Resource

AI foundation roadmap for advancement leaders

Chief advancement officers should download this infographic to assess their divisions' maturity across three stages of AI foundation…
Advancement Advisory Services
How to start using ChatGPT in your advancement office
Blog

How to start using ChatGPT in your advancement office

Artificial intelligence (AI) is all the buzz these days. And for good reason. AI tools, such as ChatGPT,…
Advancement Blog
A beginner’s guide to AI in annual giving
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing…
Advancement Blog

Higher Education AI Strategy

Beyond the classroom, AI is prompting higher ed leaders to rethink how work gets done, how resources are allocated, and how institutions deliver value. These resources help leaders assess risk, prioritize investment, and align emerging technologies with long-term institutional strategy.
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5 barriers undermining university performance
Resource

5 barriers undermining university performance

External pressures on universities are intensifying. View this infographic to learn five barriers that amplify external risks, the…
Professional and Adult Education Advisory Services
Inside our Presidential Experience Lab at OpenAI
Blog

Inside our Presidential Experience Lab at OpenAI

Read the blog for highlights from the 2025 Presidential Experience Lab, where higher ed leaders explored how AI…
Higher Education Strategy Blog
Building an AI-ready university
Blog

Building an AI-ready university

Discover insights for your university from EAB's recent AI Strategy Summit in London.
Higher Education Strategy Blog

K-12 AI Resources

AI presents both opportunity and risk for K-12 school districts. These resources equip district leaders to establish guardrails, support educators, and ensure new technologies enhance, not undermine, student learning.
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Where superintendents are creating clarity in 2025
Blog

Where superintendents are creating clarity in 2025

Explore EAB’s Voice of the Superintendent survey—insights on board alignment, AI adoption, and strategies to accelerate student learning.
K-12 District Leadership Blog
The AI Playbook for District Leaders
Resource

The AI Playbook for District Leaders

The AI Playbook for District Leaders breaks down three priorities every district should focus on to address AI…
District Leadership Forum
Is your district adequately preparing students for a future with AI?
Blog

Is your district adequately preparing students for a future with AI?

Learn how K-12 school districts can prepare students for a future with generative AI and how to navigate…
K-12 District Leadership Blog

EAB’s Featured AI Experts

Grounded in EAB’s research, data, and experience in higher education, our experts bring AI insight across the student lifecycle and institutional strategy.
  • Abhilash Panthagani

    Abhilash Panthagani

    Associate Director, Strategic Research
  • Emily Upton

    Emily Upton

    Vice President, Program Marketing for ALR and General Manager, Agency Services
  • Michael Koppenheffer

    Michael Koppenheffer

    Vice President, Enroll360 Marketing, Analytics and AI Strategy

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