Growing College of Pharmacy Enrollment 27% Through an Integrated, Personalized Marketing Strategy

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Case Study

Growing College of Pharmacy Enrollment 27% Through an Integrated, Personalized Marketing Strategy

How EAB’s Adult Learner Recruitment initiative helped one institution reverse declining enrollment

About

Red Pine University is a public university located in a metropolitan area in the West. Their College of Pharmacy enrolls about 260 students.

The Challenge

With the dramatic decline of students enrolling in pharmacy schools nationwide, coupled with increased competition in nearby areas, Red Pine University experienced severe drops in pharmacy program enrollment.

Institution: College of Pharmacy at Red Pine University (a pseudonym)

Institution Type: Large, Public University

Location: Metropolitan area in the West

EAB Partnership: Adult Learner Recruitment

Impact Highlights:

+27% increase in enrollment

+14% increase in applications

The Solution

Red Pine knew that the shifting market required a more strategic approach to marketing, but they lacked the staff capacity and expertise to effectively revamp their strategy. They partnered with EAB to introduce a more personalized and integrated approach that would increase engagement, application activity, and ultimately enrollment.

The Impact

Red Pine saw substantial growth in application volume and yield rate, leading to a 27% increase in enrolled students in one year.

How EAB Helped Red Pine Reverse Declining Enrollment

  • Small staff with limited capacity and lack of deep marketing expertise
  • Limited proactive marketing activity other than attending grad fairs
  • Relatively short recruitment calendar

Launch Multichannel Campaigns

EAB’s team of marketing experts designed and deployed a comprehensive strategy including email, digital ads, site-based retargeting, dynamic landing pages, and mail.

Personalize Outreach at Scale

EAB incorporated customized messaging into emails and ads and advised Red Pine on ways for their staff to increase personal touchpoints with students.

Optimize Deadline Strategy

After advising Red Pine to move to a rolling admissions calendar, EAB helped them take advantage of the extended recruitment timeframe through proactive, persistent marketing.

Impact
New Enrollment

Pharmacy program enrollment growth

27%

increase in enrolled students at Red Pine in one year of partnership with EAB

14%

increase in applications

Interested in learning more about Adult Learner Recruitment?

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