Adult Degree Completer Recruitment Resource Center

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Resource Center

Adult Degree Completer Recruitment Resource Center

As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset declines in traditional undergraduate enrollment. Some institutions have doubled down on efforts to recruit adult degree completers, or students with some college credit but no degree. But adult degree completers are historically a challenging audience to identify, reach, and recruit.

In this resource center, you will find insights on the adult degree completer mindset, strategies to recruit this audience, and research into the size of the adult degree completer market in the wake of economic downturn.

Understanding Adult Degree Completers

Students’ Path to Reenrollment

Hear insights from 1,000 prospective adult degree completers to learn about their mindset, motivations, and fears—and the implications for your recruitment.
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As economies and institutions around the world reel from the impact of COVID-19, enrollment leaders have sought to identify pockets of students they can recruit to offset grim projections for first-time, full-time undergraduate enrollment. Read this insight to learn about adult degree completers’ motivations, the obstacles they face in reenrollment, and their fears—and what they mean for your marketing and recruitment strategy.

adult-student-on-computer

There are approximately 3.5 million adults who have completed some college and have a high potential in going back to earn their bachelor’s degree. Guests discuss findings from a survey of more than 1,000 of these potential “degree completers” and share how colleges can help these adults overcome their fears and return to higher education.

Recruiting Adult Degree Completers

Recruit Degree Completers

Read this white paper for insights into these prospective students’ mindset, actionable recommendations to guide your marketing strategy, and best practices for designing programs to attract them.
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For many enrollment leaders, recruiting adult degree completers has been a difficult nut to crack. Learn three strategies to increase enrollment of adults considering finishing their degree.

Partner Success Story

Discover how Birch University raised awareness and engagement among key prospect audiences, resulting in 65,000 unique prospects reached by digital ads and 22 enrollments influenced by EAB campaigns.
Read the story

As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset expected declines in traditional undergraduate enrollment. Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.

Sizing the Adult Degree Completer Market

Adult Degree Completion: Market Realities

Uncover the opportunities and risks in serving undergraduates with some college but no prior degree
Watch the webinar

For many degree completers, the thing that made them re-enroll was a major shift in life circumstances: a catalytic life event. But can a nationwide crisis like COVID-19 become a shared catalyst for millions of potential degree completers?

Supporting Adult Degree Completers

Reenroll College Stopouts

Learn how one institution’s re-enrollment program contributed to an increase of more than 20% in enrollments and a 15% increase in re-enrollment and new student applications to the college.
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Since the peak of the recession, community colleges have experienced steady declines in enrollment of adult learners. Our white paper outlines how community colleges can retain and engage post-traditional students.

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