New Admissions Counselor Resource Center

Resource Center

New Admissions Counselor Resource Center

Guides and tools for admissions teams
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    The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment.

    Whether you’re a new admissions counselor or brushing up your skills, the reading list we’ve compiled below can help you learn more about your role and tips for success.

    EAB Enrollment Blog

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    Resources for specific job responsibilities

    College fairs

    This brief guide from WACAC covers the basics of representing your college at a fair.

    Connecting with families from varied backgrounds

    This white paper covers strategies for identifying, engaging, and enrolling more underrepresented students. Pages 34-46 include recommendations for communication and advice from CBO advisors.

    Campus tours

    Read pointers on how to host an engaging tour.

    High school visits

    Learn the basics of organizing your visit schedule.

    Application review

    This short guide shares recommendations for new admissions counselors as they start reviewing applications.

    Yield, summer melt mitigation, and onboarding

    Read best practices for engaging admitted students.

    Outreach to students and families

    Insights from EAB's 2022 Parent Survey

    Learn about how parents prefer to communicate with colleges during their child's search and decision-making process.

    Tips to prevent summer melt

    While this blog is geared toward tips to prevent summer melt, it includes advice on texting prospects that can help you better reach families year-round.

    Financial aid

    Adaptable, ready-to-use content to encourage FAFSA submissions

    This guide covers basic information about FAFSA submission and financial aid, including a financial aid vocab cheat sheet.

    Nine lessons on communicating your value proposition to increasingly price-sensitive families

    This report provides advice for discussing college value and affordability.

    Resources for general skills

    Building relationships

    Explore tactics for growing your professional network across campus and beyond.

    Written communication

    Get advice on how to communicate more clearly with students, including by reducing jargon and using effective email subject lines.

    Public speaking

    Read tips on how to deliver more effective presentations.

    Customer service

    This article shares some of the ways that exceptional customer service can improve the recruitment experience.

    Additional guides and resources

    Explore NACAC's extensive collection of webinars, workshops, and reports to learn about industry news, research, and professional development opportunities.

    This guide includes a variety of resources for new admissions counselors.

    Need help with enrollment?

    Discover how Enroll360 can help your institution meet enrollment goals.

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