The ongoing impacts of COVID-19 are creating unprecedented challenges in higher ed, and amid the chaos enrollment leaders are looking for ways to improve outcomes for their institutions. This summer, teams across the country are dually focused on yielding their incoming class and reengaging currently enrolled students—all with the added uncertainties of returning to campus this fall and pressure to ramp up new student recruitment in anticipation of the looming demographic cliff resulting from lower birth rates following the Great Recession.
While this time is certainly difficult for universities, it is just as, if not more, difficult for students—many of whom are facing tough decisions about their academic future due to the societal and economic impacts of the pandemic. Thankfully, there are specific actions that your university’s Enrollment Management, Financial Aid, Student Affairs, and Marketing teams can take to improve results now, such as enhancing your school’s virtual tour offering and supporting students whose family income may have been impacted by the pandemic.
In this short video, Madeleine Rhyneer, EAB’s Dean of Enrollment Management and Vice President of Consulting Services, shares eight tactics to help you mitigate summer melt and improve enrollment outcomes for both new and returning students. Shifting your approach from school to student-centric is your best bet for achieving success during this unparalleled time.
About EAB Enrollment Services
In this enrollment environment, leaders need real-time visibility into competitive market dynamics and shifting student trends. Fueled by the industry’s largest data asset—built from 1.5+ billion student interactions—our Enrollment Services offering combines smart recruitment marketing and prescriptive analytics with strategic support to help colleges fulfill their enrollment mission.
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