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Partner Service

Counseling Center Website Audit

Improve the accessibility, findability, usability, and credibility of your counseling center website

As students increasingly turn to online communication channels for information, virtual spaces have become a critical access point for students seeking support.

EAB’s Counseling Center Website Audit will help partners adapt their counseling center website for long-term use in the post-pandemic era.

This service is a part of our new student services virtual user experiences offering. If you would like to have a different student service user experience audited, learn more here.

Our experts will audit your counseling center website based on the following key principles:

  • Accessibility and equity

    Accessible services are easy to access for all students, regardless of ability, environment, or background and should be developed with universal design principles in mind. Without accessibility some students won’t be able to benefit from the services you work so hard to provide.

  • Findability

    Services are findable when students can access them in a quick and intuitive manner. Every extra step to accessing a service is an additional barrier. When students can’t find a service quickly, they often stop looking and are left with unaddressed challenges and questions.

  • Usability

    A usable virtual service is easily navigated and intuitive with minimal friction during use. When services don’t meet usability standards, students won’t continue to access the service.

  • Credibility

    Campus services are a crucial part of institutions’ student success mission. To attract and maintain student uptake, services must be credible; they must deliver on their intended outcomes and remain consistently high quality. Without these features, students can lose trust in your service.

After an EAB researcher completes the audit, your institution will receive a final report with prioritized, concrete recommendations to improve quality, increase accessibility, and maximize user satisfaction after two weeks.

To sign up for the Counseling Center Website Audit, please fill out the form below.