The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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Ask these 3 questions to design student-centric credentials
Consider these three questions to encourage program completion and reduce future headaches for COE teams.
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Why paid search doesn’t have to break your graduate program’s marketing budget
While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how to bring costs down. Learn five cost-effective rules for paid search.
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How to recruit stealth prospects—based on a year of secret shopping
After a year of secret shopping, here's how to recruit stealth prospects.
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Want a 57% yield rate on MBA applicants? Look to your late pipeline
If you're looking to increase graduate program enrollment, don't overlook those who apply late. Our research shows that late-application students for graduate programs have higher yield rates and are of comparable (or better) quality than earlier applicants.
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The campaign strategy that helped one graduate program see a 4.6x increase in applicants
Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of the enrollment funnel.
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Want to grow your international online market? Answer three questions first.
To expand or strengthen your current international online offerings, consider these three questions.
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How Houston Baptist University tripled graduate student enrollment
Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. We sat down with HBU's director of graduate recruitment to learn their secrets to success.
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3 things you need to know about the shifting adult learner market
When it comes to enrolling the "responsible" generation in continuing education programs, learn three higher ed marketing truths you need to know.
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