The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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Early-funnel leads might be slipping through the cracks in your lead gen strategy
Current students, alumni, or leads who have expressed interest in your institution are easy to nurture and great to have. But to accrue enough leads to fill your class, you’ll need to use other complementary sources in your plan.
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6 common grad and adult lead gen sources, demystified
In comparison to the myriads of sources institutions can turn to for undergraduate names, trying to determine how best to utilize different strategies for unearthing prospective graduate and adult students is challenging. To combat this challenge, you must be implementing and taking advantage of a variety of sources in your lead gen strategy.
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3 best practices for your college website
In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution first via your website—and making important first impressions about your school as they navigate your webpages. If your .edu has room for improvement, here are three things you can do now to maximize the enrollment impact of your website.
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What’s driving growth in adult learner revenues?
A major highlight of my past year has been relaunching our Organizational Benchmarking offering within Professional and Adult Education Advisory Services.
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Guiding lessons for your graduate and adult lead gen strategy
As many leaders may be new in the adult learner space, here are three guiding truths to consider when developing a lead generation strategy.
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Have you optimized your financial aid strategy for grad and professional students?
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are a few steps to get started.
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Graduate students are changing – are your recruitment tactics keeping up?
Enrollment teams know best that as technology and students change, so must the marketing and recruitment tactics to reach them. Here are three key findings from the survey and related strategies that your graduate enrollment team can implement to improve your marketing and recruitment strategies.
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How to make the case for investment in graduate enrollment marketing at your campus
In our recent survey of graduate enrollment leaders, 60% of respondents said enrollment goals for their graduate programs increased since last year. If your team is advocating for additional investment in marketing for graduate programs, you’re not alone. Here are four tips to make the case for resources to grow grad marketing and enrollment efforts.
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How to use state demand data to launch or revitalize programs
When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization in my research area, add a prestigious terminal degree in our field, and see what our peers have been developing. Each year, our Professional & Adult Education Forum analyzes statewide employer demand data. Read on for three ways to leverage employer demand data in program decision-making—and don’t forget to check out the demand profile for your state.
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