The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of the 2 (2.24 to be exact) programs your lead applies to. I gave the group of 10 schools a grade across five key characteristics of effective lead nurture strategy. Here’s where they landed.
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Prepare your students to meet the demand for generative AI-related jobs
Is there a rising demand for workers with generative AI-related skills, or is it all hype? Let’s look at the data.
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The analysis you’re forgetting when evaluating your new program’s enrollment potential
We’ve all been there – you’ve had a great idea and you know, just know, everyone else is going to love it. But we can often misjudge how favorably others will react to our precious ideas. That’s a high-cost mistake to make when you’re committing resources to a new academic degree.
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Early-funnel leads might be slipping through the cracks in your lead gen strategy
Current students, alumni, or leads who have expressed interest in your institution are easy to nurture and great to have. But to accrue enough leads to fill your class, you’ll need to use other complementary sources in your plan.
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6 common grad and adult lead gen sources, demystified
In comparison to the myriads of sources institutions can turn to for undergraduate names, trying to determine how best to utilize different strategies for unearthing prospective graduate and adult students is challenging. To combat this challenge, you must be implementing and taking advantage of a variety of sources in your lead gen strategy.
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3 best practices for your college website
In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution first via your website—and making important first impressions about your school as they navigate your webpages. If your .edu has room for improvement, here are three things you can do now to maximize the enrollment impact of your website.
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What’s driving growth in adult learner revenues?
A major highlight of my past year has been relaunching our Organizational Benchmarking offering within Professional and Adult Education Advisory Services.
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Guiding lessons for your graduate and adult lead gen strategy
As many leaders may be new in the adult learner space, here are three guiding truths to consider when developing a lead generation strategy.
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Have you optimized your financial aid strategy for grad and professional students?
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are a few steps to get started.
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