Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Tool
AI Is Reshaping College Search. Are You Ready?
Assess your readiness for AI-driven college search. Download this diagnostic to evaluate 8 key capabilities and strengthen your…
Enroll360
Insight Paper
The New Path to Enrollment: Three Shifts Shaping College Choice
Discover what truly drives college enrollment decisions, straight from 9,500+ students.
Enroll360
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance
Insight Paper
The Science of Multi-Source Recruitment
In this insight paper, we unpack findings from an analysis of all-source funnel data from more than 50…
Appily
Explore all our blogs
More Blog Posts
Blog
The international enrollment shifts we predicted are worsening
Explore how declining international enrollment and rising cost concerns are reshaping grad recruitment—and how institutions can stay competitive.
Adult Education Blog
Blog
How to shop for a search visibility audit
Evaluate AI search visibility for higher ed with 6 key questions. Learn how GEO dashboards and audits improve…
Enrollment Blog
Blog
Is your institution visible in AI search? Here are six questions to ask
Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
What Does It Take to Own Graduate and Undergrad Enrollment?
Experts discuss why enrollment leaders are increasingly asked to manage both graduate and undergraduate recruitment, and offer tips…
Podcast
Mastering Digital Strategy to Boost Enrollment
Experts share insights from EAB’s latest survey of marketing and enrollment leaders, highlighting how AI is reshaping student…
Podcast
Enrollment Marketing in the Age of AI: What Comes Next?
Experts discuss how AI is transforming the college search process and how institutions are adapting recruiting practices to…
Videos
All Videos
Video
Appily Awareness Marketing in Action
Students explore everywhere—your marketing should too. Use Appily Awareness Marketing to stay visible and influence enrollment decisions.
Appily
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Infographics
All Infographics
Infographic
Navigate360: The AI Trail Guide for Enrollment
Learn how AI embedded in the Navigate360 CRM guides students and extends staff capacity across the enrollment journey.
Navigate360 Enrollment CRM
Infographic
The AI shift in college search
These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
Enroll360
Infographic
Can students find what they need on your .edu?
Use this quick diagnostic to see whether your key enrollment pages are discoverable in AI and traditional search.
Digital Agency
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