Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
College Search in the Age of AI
Prepare your enrollment strategy for AI-driven college search with four future scenarios and practical imperatives for marketing, recruitment,…
Enroll360
Research Report
International Recruitment Diversification Playbook
This playbook helps university leaders reassess their full recruitment channel mix, strengthen channels beyond agents, and build a…
Professional and Academic Services Forum
Insight Paper
The New Rules of Engagement for Enrolling Today’s Adult Learners
Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting…
Adult Learner Recruitment
Insight Paper
2026 Higher Ed Marketing Outlook
Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to…
Digital Agency
Explore all our blogs
More Blog Posts
Blog
Big applicant pools don’t guarantee ideal law classes
Law school applications are up, but yield is down. Learn three data-driven strategies to convert interest into right-fit…
Adult Education Blog
Blog
Five areas enrollment leaders are prioritizing in 2026
Discover the 5 enrollment priorities leaders are focused on in 2026, based on an EAB survey of higher…
Enrollment Blog
Blog
How adult degree completers are rethinking their college search
Discover how adult degree completers search, decide, and enroll faster—plus key insights from EAB’s 2025 Adult Learner Survey…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Debt-Free Degrees? Early Results from the UCA Commitment
University of Central Arkansas President Houston Davis returns to the podcast to share results and lessons learned from…
Podcast
How NEON Is Transforming College Access
In this episode, we sit down with NEON to explore how their partnership model is changing the game…
Podcast
How Loan Reform Will Redefine Graduate Education
Experts share tips for graduate enrollment leaders and financial aid strategists on how to prepare for the elimination…
Videos
All Videos
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Video
Enroll360 On-Demand Webinar Library
Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Infographics
All Infographics
Infographic
58 student survey questions for community colleges
Use this infographic to build your own suveys at keypoints throughout the year, making it easier to connect…
Navigate360
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
Enroll360
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