3 headwinds shaping graduate and adult enrollment in 2026
When Grad PLUS disappears: What 8,000+ grad students said about paying for school
Here’s how AI is amplifying stealth search behavior.
How adult degree completers are rethinking their college search
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Marketing teams are stretched thin. Here’s what the data says to do next.
Higher ed marketing teams face rising goals, tight budgets, and AI disruption. Explore survey insights and strategies to maximize enrollment impact.
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5 steps graduate enrollment teams can take to reduce manual work
Manual processes are slowing graduate enrollment. Learn five ways to reduce inefficiencies and scale personalized engagement
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The big bets that actually drive online enrollment growth
Learn how colleges can grow online enrollment sustainably—by achieving product-market fit, overcoming growth plateaus, and scaling with intention.
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How to use state demand data to launch or revitalize programs
When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization in my research area, add a prestigious terminal degree in our field, and see what our peers have been developing.
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Meeting the Gen Z moment
Gen Z is reshaping adult education. Learn how PCO leaders can adapt programs, supports, and services to meet Gen Z learners’ needs.
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Big applicant pools don’t guarantee ideal law classes
Law school applications are up, but yield is down. Learn three data-driven strategies to convert interest into right-fit enrollments in a shifting market.
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How adult degree completers are rethinking their college search
Discover how adult degree completers search, decide, and enroll faster—plus key insights from EAB’s 2025 Adult Learner Survey to improve recruitment.
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3 headwinds shaping graduate and adult enrollment in 2026
Graduate enrollment leaders face new headwinds in 2026—from AI search to Grad PLUS changes. Learn how savvy teams are adapting to stay competitive.
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Adult learners: who they are and what they want from college
Get an inside look at who adult learners are, what they want from college, and what your institution can do to support them.
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