We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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2024’s biggest lead generation challenges—and what they can teach us for 2025
At EAB, we’ve worked closely with institutions navigating the complexities of lead generation in a rapidly evolving landscape. Below are five key insights from our 2024 lead generation work, designed to help you turn challenges into opportunities as you prepare for the year ahead.
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3 lead generation challenges for healthcare and nursing degree programs—and how to solve them
Today’s healthcare industry faces massive provider shortages, putting immense pressure on degree programs to recruit new talent and deliver outcomes that address this growing crisis. In this blog, I’ll outline three key challenges that healthcare and nursing programs face when trying to generate (and convert) high-intent leads.
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What 2024 taught us about the future of graduate and online education—and 4 predictions for 2025
If 2024 was about spotting trends, 2025 is about turning insights into action. Institutions that take the lessons of last year seriously—and move quickly to adapt—will be the ones that succeed in this rapidly changing environment.
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If the price is right: Here’s what 6,000 students said about paying for graduate education
Our Adult Learner Recruitment team recently surveyed 6,000 graduate and adult students about their priorities, needs, and preferences. Read on for three findings from our survey that will help inform your program pricing and financial aid strategies.
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3 ways to make your website stand out to graduate prospects
Discover ways to attract graduate students to your university website by enhancing functionality, SEO, and user experience.
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How one university supports online students’ engagement and belonging
With the rapid rise of online education, universities are tasked with meeting the needs of a growing number of distance learners. But EAB’s benchmarking survey of professional, continuing, and online education leaders indicates that only 48% of respondents offer coaching to professional, continuing, and online students and only 17% have career services.
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4 strategies to engage graduate and adult leads with social proof marketing
With more prospective students engaging in stealth shopping—evaluating their options quietly without direct outreach—institutions must act swiftly to capture their attention and convert interest into action.
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Your future grad and adult students’ new search behaviors
If you’re looking to grow your graduate or adult student enrollment, it’s essential to understand how students’ search and application behaviors are shifting.
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Three employment webpage updates to improve your hiring
As a professional, continuing, and/or online education leader, what can you do to your employment websites to stand out from your peers and ensure you’re attracting capable candidates?
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