3 demographic trends shaping the future of graduate and adult enrollment
What it takes to win in grad and adult enrollment today
Is your local market saturated? Here's an approach to finding students beyond your backyard
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Latest Posts From This Blog
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3 demographic trends shaping the future of graduate and adult enrollment
Here’s a closer look at the demographic trends shaping graduate and adult enrollment and the strategic actions graduate enrollment leaders can take now to best position their institutions in the short and long term.
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Graduate vs. undergraduate enrollment: A guide for VPEMs who manage both
Join EAB experts for a conversation on what it really takes to lead successful enrollment operations for graduate and undergraduate audiences, and where most leaders get tripped up.
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Is your email marketing strategy outdated? Here’s what to do instead.
If your team still relies on this one-size-fits-all approach, it’s time to say goodbye to 2015-era drip campaigns and join the ranks of modern marketing strategies.
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Is your local market saturated? Here’s an approach to finding students beyond your backyard
Expand your adult education and graduate program’s reach with proven strategies to attract students beyond your saturated local market.
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Is it time to transition away from your OPM?
Here’s a four-step framework for a smooth and strategic transition to a new enrollment marketing partner, without jeopardizing enrollment or revenue.
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What it takes to win in grad and adult enrollment today
We asked four of EAB’s adult learner recruitment experts to share guidance on the biggest shifts affecting the graduate and adult enrollment field, and what enrollment teams can do to navigate them.
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Our new staffing model playbook for higher ed CMOs
How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
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Your digital marketing strategy is probably outdated—here’s how to fix it
If you’re still relying on outdated playbooks to identify high-intent graduate and adult learners, now’s the time to pivot. This blog breaks down what’s changed and what to do about it.
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How graduate enrollment leaders—and prospective students—are using AI
AI isn’t just a passing fad. It is likely to be an integral part of how our society, and prospective students specifically, interact with marketing messages. To better understand how prospective graduate and adult learners perceive and use AI tools in their search process, our annual survey will dive deeper into these topics.
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