How enrollment leaders should navigate the new FAFSA processing delay
Are you prepared to recruit ‘Gen P’?
How do demographic shifts intersect with college search trends in your region?
Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
Latest Posts From This Blog
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The Supreme Court affirmative action hearings: a guide for the overwhelmed
Explore the key takeaways of the Supreme Court affirmative action hearings, including practical implications for enrollment teams.
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Four initial steps to take when launching a diversity enrollment strategy
In our most recent white paper, we’ve laid out nine steps to enroll more underrepresented students in a high-level framework that covers each stage of the enrollment funnel.
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How to Design a Nurture Campaign for Prospective Students
Michael Koppenheffer, EAB’s VP of Enroll360 Marketing and Analytics discusses how admissions offices should think about lead nurturing and how to do it well.
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Want to improve your enrollment marketing campaign? You need a better content library.
To create the ideal campaign asset library, enrollment and marketing teams should keep these seven principles in mind.
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5 Key Areas to Consider When Evaluating a Virtual Tour Solution for Your Athletics Programs
Students are accustomed to high-quality virtual experiences that grab and keep their attention. Many athletic departments have decided to leverage a virtual tour as part of their recruitment strategy.
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Parent involvement in recruitment has increased-here's what that means for your enrollment strategy
As parents become more hands-on, many enrollment leaders are unsure how to effectively reach and involve them in the recruitment process.
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3 takeaways for reaching today's high school students
Our partners at PowerSchool conduct an annual student survey within Naviance – the leading college, career, and life readiness platform – to learn more about how the college-search process is evolving.
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What enrollment leaders need to know about the upcoming FAFSA changes
With the FAFSA set for some substantial changes in the 2024-2025 academic year, t’s not too early to think about how this will impact your perspective students and subsequently, your communication and financial aid strategy.
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Ask these 3 questions before expanding your CRM-based marketing
There are many ways enrollment leaders can leverage the power of their CRM for recruitment communications. Modern CRMs are immensely dynamic, and they offer a plethora of opportunities to streamline processes and automate communication where appropriate. But deciding when and how to leverage your CRM is not always a straightforward proposition.
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