How enrollment leaders should navigate the new FAFSA processing delay
Are you prepared to recruit ‘Gen P’?
How do demographic shifts intersect with college search trends in your region?
Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
Latest Posts From This Blog
-
How to uncover hidden threats in past enrollment trends
While understanding demographic decline is useful, it’s only one component of the enrollment equation. Adding in the context of changing college-going rates and market share trends allows higher ed enrollment leaders to uncover a fuller picture.
Blog -
When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
Blog -
Why half of graduate enrollment leaders didn't meet their goals
We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series we’re conducting with NAGAP. Three themes emerged and shed light on why so many graduate leaders fell short of their goals.
Blog -
Is TikTok worth the risk? Dos and don’ts for enrollment teams
Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s hay day.
Blog -
Are your admission practices helping or hurting the diversity of your incoming class?
You may be wondering how to admit and yield more underserved students regardless of SCOTUS’ upcoming decision. Here are some recommendations to modify your application review process to help you enroll talented students you might currently be missing.
Blog -
4 Digital Marketing Channels to Harness for Student Recruitment in 2023
When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
Blog -
Have Gen Z search behaviors returned to “normal”?
As the pandemic recedes into the background and in-person interactions become the norm once again, many of our partners have been wondering how much they should continue to support virtual programming and resources.
Blog -
What do enrollment leaders care most about in 2023? Review our poll results to find out.
I’m going to share highlights from our most recent survey with you, using the results as a framework for broader observations and speculation about the forces defining today’s enrollment challenge.
Blog -
What reverse admissions means for the future of college access
With overall college enrollments declining, progressive institutions are looking outside their traditional recruiting channels to find, engage, and admit new students.
Blog