Our Blogs

How to write compelling copy for your college website

In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and email. While each platform is important, we know your website is the #1 resource prospective students use in their college research

6 community college trends to watch in 2025

How does your enrollment office compare?

In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.

3 hidden retention challenges facing higher ed in 2025

As higher education enters the midpoint of the 2020s, institutions face a wide range of challenges threatening retention and student success.

Why do students pick the schools that they do?

Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from affordability to the social and political context of a school’s location—that drive student interest.

5 steps to grow your annual giving program on a budget

Advancement teams at smaller institutions face unique challenges—limited budgets, lean teams, and the constant pressure to raise more. In a recent conversation with one of our Advancement Marketing Services partners at a small college, they shared how it often feels like running on a treadmill—working hard but never quite making progress.

How the new administration may impact graduate enrollment

With every presidential election cycle, education—both K-12 and higher ed—is increasingly in the spotlight. While there is still much we don’t know about how Trump’s campaign promises will play out, there is no question that all facets of the education sector, including graduate education, will be impacted.

Do your graduate and online programs offerings match what students actually want?

The first step in growing graduate, online, and adult learner enrollments is offering programs that actually meet students’ needs and preferences. But that’s easier said than done.

2024’s Top 5 Higher Ed Questions: Insights to Guide Your Strategy

Each year, our short-term research team dives into thousands of pressing questions from higher education institutions worldwide. Here’s a look at the five most popular questions from the last year (2024) and why you need to be addressing them now.