Our Blogs

Questions universities should be asking about recruitment strategy

Explore the questions U.K. and Irish higher education leaders should be asking about international student recruitment.

5 ways higher ed peer networking helps strengthen student support

When time is tight, peer connection can fall to the bottom of the list. Here’s why it’s worth carving out space—and how the right community makes that easier.

Is email marketing to prospective students dead? Not so fast.

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool that connects with today’s students, strengthens search visibility, and drives enrollment growth.

What makes your graduate program different? How to find—and prove—your value proposition

4 lessons on financial sustainability and organizational transformation in higher ed

This blog recaps takeaways from our 2025 chief business officers roundtable on financial sustainability and organizational transformation in higher ed.

How to address the student readiness crisis—and attract students to your teaching programs

The Student Readiness Crisis is multifaceted and requires support from stakeholders across K-12, higher ed, employers, and communities.

Higher education’s top cost savings opportunities

Discover three must-do strategies for short- and long-term cost savings at colleges and universities.

What recent federal policy changes could mean for community colleges