Our Blogs

Graduate vs. undergraduate enrollment: A guide for VPEMs who manage both

Join EAB experts for a conversation on what it really takes to lead successful enrollment operations for graduate and undergraduate audiences, and where most leaders get tripped up.

OBBB passed, but key federal decisions for community colleges are still ahead

Read the blog for an outline of what has already changed for two-year institutions and their students, and what to keep in mind as the federal budget debate continues.

If you’re not targeting these keywords, you’re missing prospective students

Why are more higher education leaders interested in public-private partnerships?

Discover three trends in public-private partnerships and promising P3 case studies from colleges and universities.

Is your email marketing strategy outdated? Here’s what to do instead.

4 trends in higher ed Facilities management—and how leaders should respond

Discover four key trends from higher education senior facilities leaders about financial strategies, AI readiness, space optimizations, and collaboration for operational innovations. Read more.

Is your local market saturated? Here’s an approach to finding students beyond your backyard

Expand your adult education and graduate program’s reach with proven strategies to attract students beyond your saturated local market.

Is your college website AI-ready and built to drive enrollment?

EAB’s updated guide, The Enrollment-Optimized College Website 2.0, gives marketing and enrollment leaders the tools to evaluate their current site and focus on the improvements that matter most for driving enrollment. Here’s a quick look at the guide’s three core imperatives, and what leaders should take away from each.

Inside the spring 2025 fellowship: How higher ed’s future leaders are driving change

Explore the capstone projects from the spring 2025 cohort of EAB's Rising Higher Education Leadership Fellowship.