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Enrollment Management Forum

Our Enrollment Management Forum recognizes that you need information that distinguishes the notable from the noise. Our insights, tools, and services empower enrollment leaders by providing expert guidance in the following areas:

"I work with Enrollment Managers making sure that undergraduate education is recruiting, retaining and getting great kids to school every year."

Carla Hickman, Managing Director, EAB

Research & Insights


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As plans for reopening remain the focus on most campuses, enrollment teams need to be looking ahead to the critical admissions work they do in the fall to set up their academic classes for the next few years – building strong pipelines, cultivating affinity, engaging prospective students, and generating application demand.

While most enrollment teams understand the importance of user testing their college's website, some are reluctant to do it because they think they don’t have the necessary expertise, worry that it requires more time than they can spare, or think it calls for specialized tools they don’t have. This video shares principles for your website's navigation that will improve the experience for prospective students at every stage in their enrollment journey.

Your website is the number one source of information for both prospective students and their influential parents—and behind each high-performing website is a high-performing team. Watch this video from JP LaFors, Senior Director of Accounts and Strategy at Agency Services, to learn about the five characteristics of a highly successful web team.



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