The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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3 ways to make your website stand out to graduate prospects
Discover ways to attract graduate students to your university website by enhancing functionality, SEO, and user experience.
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How one university supports online students’ engagement and belonging
With the rapid rise of online education, universities are tasked with meeting the needs of a growing number of distance learners. But EAB’s benchmarking survey of professional, continuing, and online education leaders indicates that only 48% of respondents offer coaching to professional, continuing, and online students and only 17% have career services.
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4 strategies to engage graduate and adult leads with social proof marketing
With more prospective students engaging in stealth shopping—evaluating their options quietly without direct outreach—institutions must act swiftly to capture their attention and convert interest into action.
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Your future grad and adult students’ new search behaviors
If you’re looking to grow your graduate or adult student enrollment, it’s essential to understand how students’ search and application behaviors are shifting.
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Three employment webpage updates to improve your hiring
As a professional, continuing, and/or online education leader, what can you do to your employment websites to stand out from your peers and ensure you’re attracting capable candidates?
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Online or in-person? Here’s where graduate business student demand is heading
Adult students are so diverse, and it’s important for you to understand your unique audience to know which strategies to employ to increase your adult learner population
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What’s missing from your website’s employer partnership page?
As employers continue to show demand for unique partnerships with higher education institutions, it is important to ensure your employer partnership webpage is a desirable place full of attention-grabbing information and resources to attract employers.
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Four critical, but often-missing, components of high-performing university websites
By reviewing your own program webpages and comparing them against this list, you may be able to efficiently update your website without doing a full redesign.
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How employer demand trends across two countries demonstrate need for AI skills
Demand for AI professionals is rising quickly, nationally and internationally, and schools need to know how they can support and attract student interest.
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