The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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Your future grad and adult students’ new search behaviors
If you’re looking to grow your graduate or adult student enrollment, it’s essential to understand how students’ search and application behaviors are shifting.
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Three employment webpage updates to improve your hiring
As a professional, continuing, and/or online education leader, what can you do to your employment websites to stand out from your peers and ensure you’re attracting capable candidates?
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Online or in-person? Here’s where graduate business student demand is heading
Adult students are so diverse, and it’s important for you to understand your unique audience to know which strategies to employ to increase your adult learner population
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What’s missing from your website’s employer partnership page?
As employers continue to show demand for unique partnerships with higher education institutions, it is important to ensure your employer partnership webpage is a desirable place full of attention-grabbing information and resources to attract employers.
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Four critical, but often-missing, components of high-performing university websites
By reviewing your own program webpages and comparing them against this list, you may be able to efficiently update your website without doing a full redesign.
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How employer demand trends across two countries demonstrate need for AI skills
Demand for AI professionals is rising quickly, nationally and internationally, and schools need to know how they can support and attract student interest.
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Stealth shoppers are everywhere. Here’s how to reach them.
The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and adult-serving program enrollment marketers have figured out how to pin them down.
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Struggling to price your graduate program? Here are the four factors you need to consider.
If you feel like you don’t know where to start when it comes to pricing your graduate program, you are not alone. Throughout my conversations supporting EAB’s Adult Learner Recruitment partners, this is one of the most asked questions.
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The true costs of building an in-house enrollment marketing team
Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that graduate enrollment is a priority. So it’s no surprise that university leaders are allocating more resources to enrollment marketing aimed at growing adult-serving programs.
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