Two Emerging Recruitment Tactics That Can Improve the Shape of Your Class
Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.
Are you prepared for what’s next in the enrollment landscape?
The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were perhaps misunderstood.
When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
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Michael Koppenheffer
Vice President, Enroll360 Marketing and Analytics
- Communication
- Marketing and Recruitment
- Strategy and Planning
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MoreAre you prepared for what’s next in the enrollment landscape?
The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were perhaps misunderstood.
When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
What enrollment leaders need to know about the upcoming FAFSA changes
With the FAFSA set for some substantial changes in the 2024-2025 academic year, t’s not too early to think about how this will impact your perspective students and subsequently, your communication and financial aid strategy.
Is TikTok worth the risk? Dos and don’ts for enrollment teams
Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s hay day.
Are your admission practices helping or hurting the diversity of your incoming class?
You may be wondering how to admit and yield more underserved students regardless of SCOTUS’ upcoming decision. Here are some recommendations to modify your application review process to help you enroll talented students you might currently be missing.
4 Digital Marketing Channels to Harness for Student Recruitment in 2023
When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
