Experts discuss: Implications of the NACAC vote
2019's higher ed scandal: a problem with admissions or a problem with prestige?
Update 9/19: On September 13, sentencing was handed down to one of the faces of the higher education admissions scandal. Felicity Huffman, known for her role on ABC’s “Desperate Housewives,” was sentenced to 14 days in prison, fined $30,000 and ordered to perform 250 hours of community service after pleading guilty to paying $15,000 to…
Yes, even elite schools should be concerned about declining student populations
Demand for higher education is predicted to plummet sharply starting in 2026. But for selective institutions, our Enrollment Management Forum’s analysis of Nathan Grawe’s Higher Education Demand Index shows mixed messages. The big-picture view shows a bleak overall outlook for undergraduate enrollment, with a silver lining for the most selective institutions. But a closer look…
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MorePaid search 101: What enrollment leaders need to know
Our work with enrollment teams has shown that paid search can be an effective way to stand out in a space that’s never been more competitive. As more enrollment shops are starting to consider paid search efforts, we thought we’d outline some key paid search concepts, define some terms, and provide some context around paid…
Why parents are college enrollment’s closest ally in student recruitment
It’s harder than ever to get the attention of college-bound students, leaving enrollment leaders to increasingly look for back channels through which to engage them. One of the most effective, and often untapped channels, is parents. It’s no secret that parents play a critical role in a student’s college decision. In our survey of students’…
Want more college applications? Trusting student self-reporting may help.
The other day, I was going through a box of old photos when I happened upon a sealed envelope containing my college transcript. It still had the registrar’s signature stamped across the flap. I almost opened it, but then I remembered that it took a surprising amount of work to procure that official transcript in…
4 E-A-S-Y ways to rally your campus around transfer student enrollment
A few months ago, I was cleaning out a storage room at home and there it was: A round and shiny red plastic button with the word “easy” clearly visible in white letters. You guessed it, it was my old Staples® Easy Button™. Running across it reminded me of the times my colleagues at Franklin…
What Starbucks can teach enrollment leaders about using analytics to inform strategy
Walk down the street in any urban area, and it seems like there’s a Starbucks on every corner. I love coffee as much as the next person, but I often wonder how all of their stores can succeed. How do adjacent stores not cannibalize each other’s sales? Don’t bespoke high-end cafes, local shops with loyal…
Crisis response 101 for enrollment teams
Earthquakes, floods, academic cheating incidents, gun violence, #metoo scandals, and even terrorist attacks can all wreak havoc on your college’s enrollment. Unforeseen crises—whether they are destructive forces of nature or incidents on campus—are inevitable in some form, and colleges and universities have increasingly invested in preparing for crises. However, schools too often overlook the largest…
