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Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.

As we approach the 100th episode of the podcast (featuring a conversation with Inside Higher Ed Editor, Scott Jaschik, which will air on April 19) we wanted to share some of our favorite episodes with you. We hope you enjoy listening to them as much as enjoyed making them.

As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.

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As we approach the 100th episode of the podcast (featuring a conversation with Inside Higher Ed Editor, Scott Jaschik, which will air on April 19) we wanted to share some of our favorite episodes with you. We hope you enjoy listening to them as much as enjoyed making them.

As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.

At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from being head of enrollment, to director of admissions processing, to a financial aid administrator – I know that this is no easy feat. Going test-optional has wide-reaching implications for your enrollment operations and strategy.

In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially first-generation and lower-income students, enrolled in college at a much lower rate than previous years. So, to increase your yield rate this year, it will be critical to address the unique needs of underserved students.

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