To recruit students in your own backyard: Go bold
Did you know that 70% of students attend colleges within 100 miles of home, even in today’s mobile and globalized world? I shared this same statistic in another recent blog post that outlined four commonalities among colleges and universities that had achieved transformative enrollment results despite challenging markets. My first observation about these exceptional performers:…
Your checklist to create a compelling admitted-student website
Your admitted-student website is the go-to resource for students throughout yield season. Essentially the front door for accepted students, it’s the one place that aggregates all the information they need from you as decision day approaches. And because students revisit it frequently, the admitted-student site also is an unusually powerful channel to use to build…
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Emily Bauer
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More3 enrollment findings from our 2018 Entering Class Survey
Every year, the EAB Enrollment Services Entering Class Survey polls our partner colleges and universities to measure how they performed across the past twelve months. In addition to helping us gauge the overall success of our partnerships, these surveys provide valuable insight into what’s working (and what’s not) under current market conditions. The most recent…
Why parents are college enrollment’s closest ally in student recruitment
It’s harder than ever to get the attention of college-bound students, leaving enrollment leaders to increasingly look for back channels through which to engage them. One of the most effective, and often untapped channels, is parents. It’s no secret that parents play a critical role in a student’s college decision. In our survey of students’…
Want more college applications? Trusting student self-reporting may help.
The other day, I was going through a box of old photos when I happened upon a sealed envelope containing my college transcript. It still had the registrar’s signature stamped across the flap. I almost opened it, but then I remembered that it took a surprising amount of work to procure that official transcript in…
4 E-A-S-Y ways to rally your campus around transfer student enrollment
A few months ago, I was cleaning out a storage room at home and there it was: A round and shiny red plastic button with the word “easy” clearly visible in white letters. You guessed it, it was my old Staples® Easy Button™. Running across it reminded me of the times my colleagues at Franklin…
What Starbucks can teach enrollment leaders about using analytics to inform strategy
Walk down the street in any urban area, and it seems like there’s a Starbucks on every corner. I love coffee as much as the next person, but I often wonder how all of their stores can succeed. How do adjacent stores not cannibalize each other’s sales? Don’t bespoke high-end cafes, local shops with loyal…
Crisis response 101 for enrollment teams
Earthquakes, floods, academic cheating incidents, gun violence, #metoo scandals, and even terrorist attacks can all wreak havoc on your college’s enrollment. Unforeseen crises—whether they are destructive forces of nature or incidents on campus—are inevitable in some form, and colleges and universities have increasingly invested in preparing for crises. However, schools too often overlook the largest…