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Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.

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The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. And while I don’t have a crystal ball to tell me exactly how the impacts of the ruling will play out, one thing is clear: this cycle will be an especially important time for HBCU enrollment leaders to double down on the messaging and marketing strategies that can help them best engage prospects.

Many colleges have seen an increase in applications in recent years, even as the number of college-bound students has decreased. This, along with persistent staffing issues within admissions teams, has led some enrollment leaders to question whether it is worth allocating scarce resources to drive further application growth.

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