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Latest Posts From This Blog
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Your guide to hyper-personalized enrollment marketing
Read the blog to learn 4 key strategies that help enrollment leaders scale hyper-personalization in their enrollment efforts.
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The 2026 .edu accessibility mandate is coming—is your site content ready?
Here’s what you need to know about the 2026 ADA requirements, what they mean for your .edu, and how you can ensure your website complies.
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How to build a keyword strategy that drives enrollment
Explore how SEO for higher education works using keyword strategies that help universities increase visibility, organic traffic, and enrollment.
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How to partner with student influencers in your enrollment marketing
Influencer marketing offers you a powerful way to reach prospective students with authentic, relatable content—and with the right strategy, it can significantly boost your top of funnel performance and drive stronger conversion.
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10 tips for a great summer staff retreat
Discover 10 practical tips to plan a summer staff retreat that boosts morale, builds connection, and reinvigorates your higher ed enrollment team.
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Test-optional policies: Where we've been and what's next
How have test-optional policies have evolved since the outset of the pandemic, and what is likely to happen next?
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Is email marketing to prospective students dead? Not so fast.
For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email campaigns—at least those that are executed well.
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The new rules for .edu keyword optimization in AI search
Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool that connects with today’s students, strengthens search visibility, and drives enrollment growth.
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Does AI personalization improve virtual tour engagement?
We already know that virtual tours are a uniquely effective tool for engaging students, and incorporating personalization can help your institution stand out even further.
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