Our Blogs

How to design a virtual tour that addresses Gen P’s biggest concerns

Because virtual tours are highly trafficked and have the potential to speak directly to students’ concerns, explore how virtual tours can address Gen P’s top concerns in a way that could be more compelling and immersive than other channels.

Our New Staffing Model Playbook for Higher Ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.

3 recommendations for your 2023-24 annual giving strategy

It’s well understood that the pandemic significantly influenced donor behavior, prompting individuals to reconsider where, why, and how they contribute to causes and organizations. In response, Advancement teams had to think beyond their traditional approaches and find new ways to engage and retain their donors.

Why Enroll360 Match’s partnership with Naviance will transform college admissions

With overall college enrollment continuing a decade-long pattern of decline, much has been said about the need to break down barriers inherent to the traditional admissions model. Such efforts would create a more equitable path to higher education and encourage more Gen Z students to attend college.

The dos and don’ts of leveraging university traditions in your annual giving strategy

Today’s donors are more likely to give when they have an emotional connection to a mission or organization. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

Our LGBTQ students’ lives and wellbeing are at risk—here are 5 things campus leaders can do to help

Colleges and universities, where many young people get their first real taste of independence and experience community, are ideal places to spark this change. In this blog, I’ll outline the imperatives for campus administrators to act on, as well as five actions you can take today.

4 reasons your labor market analysis isn’t capturing employer demand for graduates

Here’s how to engage your alumni and facilitate lifelong learning

How generative AI is expanding what is possible in research

Explore how generative AI has already expanded what's possible in research and what it means for higher ed CIOs.