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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
3 demographic trends shaping the future of graduate and adult enrollment
Focus on email deliverability, not email delivery
What the OBBB and the new Carnegie classification could mean for higher education accountability
4 higher ed alternative revenue ideas that won’t deliver—and what actually will
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Contributing expertsRecent and Featured Posts from Every Blog
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Student Success Blog
Student readiness is this generation’s defining challenge. Solving it will require true collaboration.
Recently, colleagues across EAB (me included) have become increasingly concerned about what we perceive to be this decade’s (and perhaps this generation’s) defining challenge: academic and socioemotional readiness in the wake of the COVID-19 pandemic.
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Enrollment Blog
What you need to know about hyper-personalization in enrollment marketing
Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations at every turn.
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Adult Education Blog
Stealth shoppers are everywhere. Here’s how to reach them.
The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and adult-serving program enrollment marketers have figured out how to pin them down.
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Student Success Blog
4 steps to build better student support in higher ed
College doesn’t come with an instruction manual for students. Every decision students make along the way could impact their success. Addressing these challenges early can set them up for success.
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Advancement Blog
How to keep donors engaged during an election year
It’s been a year of major national events, and this fall is shaping up to be no different. With the U.S. presidential election dominating headlines, many advancement leaders wonder: will this affect my team’s work?
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Adult Education Blog
Struggling to price your graduate program? Here are the four factors you need to consider.
If you feel like you don’t know where to start when it comes to pricing your graduate program, you are not alone. Throughout my conversations supporting EAB’s Adult Learner Recruitment partners, this is one of the most asked questions.
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K-12 District Leadership Blog
How to get further, faster: the eight hallmarks of successful strategic initiatives
Today’s district leaders face many pressing challenges, from low early literacy rates and chronic absenteeism to student mental health issues and declining teacher morale.
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Enrollment Blog
College costs: How enrollment teams can address parent and student concerns
Learn how institutions can help families navigate financial concerns & discuss college affordability with students with clear comms strategies. Read more.
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Adult Education Blog
The true costs of building an in-house enrollment marketing team
Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that graduate enrollment is a priority. So it’s no surprise that university leaders are allocating more resources to enrollment marketing aimed at growing adult-serving programs.
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