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Our Blogs

Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.

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Is your institution visible in AI search? Here are six questions to ask

Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective…
Adult Education Blog
Blog

18 strategies to combat melt this year

While summer melt has always been a critical concern for enrollment managers, this summer presents unique challenges that…
Enrollment Blog
Blog

Where is college athletics headed next? Four potential futures

Explore four potential futures for college athletics based on evolving market pressures and competitive dynamics from EAB's State…
Higher Education Strategy Blog
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Student success as a revenue strategy in higher education

Learn how student success protects higher education revenue. From summer melt prevention to stop-out re-enrollment, see 4 ways…
Student Success Blog

EAB Blogs by the Numbers

100+

Blogs authored last year

8

Different blogs that span topics in education

53

Contributing experts

Recent and Featured Posts from Every Blog

  • Adult Education Blog

    Takeaways from the AJCU business deans conference

    A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their annual conference. Here’s a recap of the insights these business school leaders shared about their roles, goals, and hurdles.

    Blog
  • Higher Education Strategy Blog

    Leading change in higher education

    Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space to connect, reflect, and tackle the sector’s most pressing challenges.

    Blog
  • Enrollment Blog

    Five areas enrollment leaders are prioritizing in 2025

    Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry, from brand management to generative AI.

    Blog
  • Higher Education Strategy Blog

    The us versus them problem

    Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic that leads to only incremental progress.

    Blog
  • Higher Education Strategy Blog

    3 takeaways from EAB’s Senior University Leaders’ Roundtable

    EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.

    Blog
  • Enrollment Blog

    What the TikTok ban could mean for enrollment marketers

    TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.

    Blog
  • Enrollment Blog

    How to write compelling copy for your college website

    In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and email. While each platform is important, we know your website is the #1 resource prospective students use in their college research.

    Blog
  • Community College Blog

    6 community college trends to watch in 2025

    To maintain this forward momentum, community colleges must stay ahead of key trends that could impact the sector, both positively and negatively, in 2025.

    Blog
  • Enrollment Blog

    How does your enrollment office compare?

    In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.

    Blog

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