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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
Are you prepared to recruit ‘Gen P’?
The top 5 ways prospective graduate and adult learners are finding your programs
30 Student success priorities for the 2020s
Most strategic plans fail to set useful goals. Why these mistakes make it impossible to meet institutional objectives.
EAB Blogs by the Numbers
100+
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Different blogs that span topics in education53
Contributing expertsRecent and Featured Posts from Every Blog
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Data & Analytics Blog
4 reasons your team won’t use data—even if they want to
Why do some potential data users not end up using the data available to them? This blog continues our discussion of data adoption in higher education, offering 4 common reasons data isn't applied and how to counter them.
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Higher Education Strategy Blog
High school graduates are going to work instead of college. Can we prove they don’t have to choose?
As more high school graduates choose to enter the workforce instead of pursuing higher education, our best strategy for engaging these prospective students is to ensure they can balance work and college.
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Adult Education Blog
4 tactics to reach, recruit, and enroll “stealth shoppers”
Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
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Adult Education Blog
Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
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Enrollment Blog
When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
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Advancement Blog
3 ways advancement teams can achieve more with less
Many advancement professionals are all too familiar with this scene: you propose a new plan or innovation to leadership, and the conversation ends with “we don’t have money for that.” The almost inevitable guidance is to better utilize your existing resources.
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Looking to Grow Your Health Care Administration Program? Here Are Four Tips
As more schools will likely develop and offer health care administration programs due to high student demand, zeroing in on the core components of a high-value degree will be essential.
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Community College Blog
The 4 stages of an integrated lifecycle approach for community college student success
Community colleges are still seeing significant retention problems for students who are early in their programs. Building an integrated student lifecycle approach, from first point of contact with a prospect through successful completion, is key to setting students up for success. This blog explains the 4 stages of an integrated lifecycle approach and how EAB's Navigate student CRM can help.
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Enrollment Blog
Why half of graduate enrollment leaders didn't meet their goals
We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series we’re conducting with NAGAP. Three themes emerged and shed light on why so many graduate leaders fell short of their goals.
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