Our Blogs

The art and science of generating your college’s audience of right-fit adult prospects

In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore the blog to learn how different audience generation sources can affect enrollment goals and outcomes.

Are your emails to students limiting your equity efforts?

Small, intentional changes in the ways we communicate with minoritized students can help restore some of their trust in our institutions. Learn 5 common mistakes you may be making in your student emails—and how to correct them.

Should your new program be a standalone degree, concentration, or certificate? Here are 4 factors to consider.

Here are four factors to consider as you weigh whether to offer a full degree program or as a concentration or certificate within a degree program.

Decentralized analytics will accelerate campus strategy. Here’s how.

For a decade at EAB, we’ve been helping higher education leaders understand and prioritize ways their data can support institutional transformation. Today, it continues with the acquisition of Rapid Insight, which will add a suite of direct-to-user data capabilities to support decentralized innovation within Edify—EAB’s education data platform.

What universities can do to advance student belonging

How to build a campus community that cares about cybersecurity

Learn how to engage students, faculty, staff, and your board in conversations about cybersecurity.

As fintech transforms jobs, higher ed must decide how to prepare students

Fintech jobs are rapidly increasing. EAB dug into labor market data to help partners understand this industry and how to focus a potential fintech curriculum.

Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.

It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.

3 ways to recruit MBA students in a challenging market

Implement these strategies in your MBA recruitment process to keep prospective students engaged and stave off potential declines in applications and enrollments.