Our Blogs

Technology won’t replace advisors, but it can help us do our jobs better

Learn how technology can move academic advising interactions from transactional to relational and support holistic advising efforts.

Building a sustainable districtwide social-emotional learning strategy

Alignment of your social-emotional learning initiatives is critical to maximizing staff buy-in and increasing the long-term sustainability of your efforts.

Your department might be overdue for an annual checkup

Department leaders often don’t realize the influential role they play in the entire institution’s long-term success. To ensure institutional and departmental priorities are aligned, EAB recommends colleges and universities conduct annual department health checkups with a review of the programs within each department.

Why many enrollment leaders struggle with “student-centric” adult learner program design

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.

The marketing metrics you should be tracking, but aren’t

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.

What we learned from 12 system-wide technology implementations

How Wayne State University harnessed virtual reality for student recruitment

Many higher ed IT leaders are looking for ways to use digital transformation to appeal to prospective students and differentiate their institutions in a crowded market. See how Wayne State University used VR technology to bring campus to prospective out-of-state students.

3 traits of the most successful advancement offices—and how to put them into practice

How should colleges and universities invest their scarce dollars in advancement? Here’s how the best advancement offices get the most bang for their buck.