We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
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Business candidates want personalized marketing from you—here’s how to do it well
Learn how institutions can use student data to create a curated experience for graduate business candidates.
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Business candidates want personalized marketing from you—here’s how to do it well
Recent EAB research found that graduate business candidates are willing to provide their personal information in exchange for receiving a more personalized experience while searching for a right-fit program.
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Why two thirds of graduate enrollment leaders may leave their jobs
EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.
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Is your digital front door open?
One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.
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Two ways to improve support services for adult learners with learning disabilities
When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.
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Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
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Why growing demand doesn’t guarantee success for cybersecurity programs
While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.
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How to recruit specialized business students and grow non-MBA enrollment
The following is a guide to help you locate, recruit, and nurture specialized business students.
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