Adult Education Blog

Our top five lessons on lead generation for graduate and adult programs in 2024

Learn about five key insights from our lead generation work in 2023—highlighting the resources EAB created to help support you and your team in the new year.

Scaling microcredential programs through employer partnerships? Minimize risk with these 3 practices

This blog shares three practices for scaling microcredential programs that guarantee employer partner participation and minimize cost to mitigate risk.

4 practices to reduce financial risk of microcredentials

This blog shares a few strategies to reduce financial risk of microcredentials and build successful employer partnerships.

How to use marketing to engage program-switchers

Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.

Building awareness of your law program is more important than ever

Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

5 career services to support your professional and adult learners

We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

Earlier this year, our Adult Learner Recruitment team surveyed more than 3,800 current and prospective graduate students and adult learners to learn more about their motivations and expectations when evaluating program options.

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help ensure that your enrollment numbers remain steady regardless of these global changes.