We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments
As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
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The 50 most in-demand skills for graduates of your master's programs
We know that graduate students often enroll to gain the skills and knowledge necessary for bigger and better professional opportunities. But which skills do employers seek most frequently, and which mater’s programs offer top skills to students?
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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs. Here are the top four challenges university leaders identified.
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How to manage your digital lead generation budget
Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
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Struggling to set graduate enrollment goals? Here's our step-by-step guide.
The future of the graduate market is uncertain. But a close assessment of data points is a necessary starting point in setting revenue and headcount targets for your team, no matter the forecast.
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Prepare your graduates for today's and tomorrow’s tech jobs—here’s how
To best prepare graduates to meet employer demand, stay on top of an ever-changing tech world by reviewing programs’ relevancy through labor and competitor data and referencing industry practitioners.
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2 emerging law school recruitment challenges – and how to address them
Having a consistent strategy will mean the difference between letting the enrollment landscape dictate your class and letting your goals dictate your class. Here are two emerging law school recruitment challenges, and how to address them with a consistent, long-term strategy.
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How MBA programs can set a winning messaging strategy
With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
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What can big consumer brands teach graduate and adult enrollment leaders?
The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex.
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