Adult Education Blog

5 rules to increase your paid search campaigns' impact

While paid search can be an expensive lead source, it can also be a highly productive channel. Here are five strategies to increase the effectiveness of paid search campaigns and reach more prospective students.

3 tips for growing your education master’s program in a tightening market

As a marketer or enrollment leader, how can you communicate why a graduate degree in education can be beneficial for adult students and fill your programs effectively? Read on for three tips

4 reasons your labor market analysis isn’t capturing employer demand for graduates

Here’s how to engage your alumni and facilitate lifelong learning

Do you need to sunset academic programs? Consider these 3 steps.

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

Our top five lessons on lead generation for graduate and adult programs in 2024

Learn about five key insights from our lead generation work in 2023—highlighting the resources EAB created to help support you and your team in the new year.

Scaling microcredential programs through employer partnerships? Minimize risk with these 3 practices

This blog shares three practices for scaling microcredential programs that guarantee employer partner participation and minimize cost to mitigate risk.

4 practices to reduce financial risk of microcredentials

This blog shares a few strategies to reduce financial risk of microcredentials and build successful employer partnerships.