The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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Stealth shoppers are everywhere. Here’s how to reach them.
The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and adult-serving program enrollment marketers have figured out how to pin them down.
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Struggling to price your graduate program? Here are the four factors you need to consider.
If you feel like you don’t know where to start when it comes to pricing your graduate program, you are not alone. Throughout my conversations supporting EAB’s Adult Learner Recruitment partners, this is one of the most asked questions.
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The true costs of building an in-house enrollment marketing team
Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that graduate enrollment is a priority. So it’s no surprise that university leaders are allocating more resources to enrollment marketing aimed at growing adult-serving programs.
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Here’s why fewer students are pursuing PharmDs – and what to do about it
With shrinking class sizes and fewer students entering the field, the outlook for pharmacy programs is becoming increasingly challenging. Explore two reasons why you may be struggling to reach your PharmD enrollment goals.
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3 key findings from our new analysis of graduate and online enrollments
Each year, our Blueprint for Growth research team dives into the newest data to update our research on enrollment trends in the graduate and online markets. Now, we’re thrilled to share our latest research and findings with you. Keep reading for our newest insights into the state of the graduate and online space.
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We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of the 2 (2.24 to be exact) programs your lead applies to. I gave the group of 10 schools a grade across five key characteristics of effective lead nurture strategy. Here’s where they landed.
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Prepare your students to meet the demand for generative AI-related jobs
Is there a rising demand for workers with generative AI-related skills, or is it all hype? Let’s look at the data.
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The analysis you’re forgetting when evaluating your new program’s enrollment potential
We’ve all been there – you’ve had a great idea and you know, just know, everyone else is going to love it. But we can often misjudge how favorably others will react to our precious ideas. That’s a high-cost mistake to make when you’re committing resources to a new academic degree.
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Early-funnel leads might be slipping through the cracks in your lead gen strategy
Current students, alumni, or leads who have expressed interest in your institution are easy to nurture and great to have. But to accrue enough leads to fill your class, you’ll need to use other complementary sources in your plan.
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