We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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How employer demand trends across two countries demonstrate need for AI skills
Demand for AI professionals is rising quickly, nationally and internationally, and schools need to know how they can support and attract student interest.
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Stealth shoppers are everywhere. Here’s how to reach them.
The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and adult-serving program enrollment marketers have figured out how to pin them down.
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Struggling to price your graduate program? Here are the four factors you need to consider.
If you feel like you don’t know where to start when it comes to pricing your graduate program, you are not alone. Throughout my conversations supporting EAB’s Adult Learner Recruitment partners, this is one of the most asked questions.
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The true costs of building an in-house enrollment marketing team
Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that graduate enrollment is a priority. So it’s no surprise that university leaders are allocating more resources to enrollment marketing aimed at growing adult-serving programs.
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Understanding pharmacy school enrollment decline
With shrinking class sizes and fewer students entering the field, the outlook for pharmacy programs is becoming increasingly challenging. Explore two reasons why you may be struggling to reach your PharmD enrollment goals.
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3 key findings from our new analysis of graduate and online enrollments
Each year, our Blueprint for Growth research team dives into the newest data to update our research on enrollment trends in the graduate and online markets. Now, we’re thrilled to share our latest research and findings with you. Keep reading for our newest insights into the state of the graduate and online space.
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We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of the 2 (2.24 to be exact) programs your lead applies to. I gave the group of 10 schools a grade across five key characteristics of effective lead nurture strategy. Here’s where they landed.
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Prepare your students to meet the demand for generative AI-related jobs
Is there a rising demand for workers with generative AI-related skills, or is it all hype? Let’s look at the data.
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The analysis you’re forgetting when evaluating your new program’s enrollment potential
We’ve all been there – you’ve had a great idea and you know, just know, everyone else is going to love it. But we can often misjudge how favorably others will react to our precious ideas. That’s a high-cost mistake to make when you’re committing resources to a new academic degree.
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