Is your institution visible in AI search? Here are six questions to ask
Four ways to rethink graduate aid and scholarship strategy amid federal borrowing changes
Three ways fraudulent applications may be undermining your graduate enrollment strategy
3 headwinds shaping graduate and adult enrollment in 2026
Latest Posts From This Blog
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Here’s how AI is amplifying stealth search behavior.
AI and digital-first search are reshaping student behavior. Learn how to make your .edu visible, improve content, and turn your website into an enrollment engine.
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We secret shopped 40 graduate programs’ lead nurturing campaigns. Here’s what we learned.
A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of the 2 (2.24 to be exact) programs your lead applies to. I gave the group of 10 schools a grade across five key characteristics of effective lead nurture strategy. Here’s where they landed.
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Are you recalibrating your graduate and adult recruitment strategy?
Dive into four adjustments enrollment leaders are making to build stronger, more sustainable pipelines in this unstable environment.
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Stop losing grad and adult enrollments at the last minute
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
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Why AI is the biggest disruption to your graduate lead pipeline
Explore how AI search impacts graduate and adult lead generation, with action steps to stay ahead in the digital landscape of higher education.
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4 modern tactics to fill your graduate enrollment funnel
To generate enough leads, enrollment marketing teams need strategies that go beyond the old playbook. Here are four ways to reach the right students, prove program value early, and ultimately earn their confidence.
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4 digital marketing trends graduate enrollment teams can’t ignore
Discover 4 digital marketing trends reshaping graduate enrollment—and how to adapt strategies to attract right-fit students.
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Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are a few steps to get started.
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How AI is reshaping graduate enrollment
This blog post explores three areas where we see especially high potential for AI in graduate enrollment marketing: search, outreach, and real-time engagement.
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