The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
-
Graduate students are changing – are your recruitment tactics keeping up?
Enrollment teams know best that as technology and students change, so must the marketing and recruitment tactics to reach them. Here are three key findings from the survey and related strategies that your graduate enrollment team can implement to improve your marketing and recruitment strategies.
Blog -
How to make the case for investment in graduate enrollment marketing at your campus
In our recent survey of graduate enrollment leaders, 60% of respondents said enrollment goals for their graduate programs increased since last year. If your team is advocating for additional investment in marketing for graduate programs, you’re not alone. Here are four tips to make the case for resources to grow grad marketing and enrollment efforts.
Blog -
How to use state demand data to launch or revitalize programs
When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization in my research area, add a prestigious terminal degree in our field, and see what our peers have been developing. Each year, our Professional & Adult Education Forum analyzes statewide employer demand data. Read on for three ways to leverage employer demand data in program decision-making—and don’t forget to check out the demand profile for your state.
Blog -
4 things graduate enrollment leaders want university presidents to know
Our EAB Adult Learner Recruitment team recently partnered with NAGAP, The Association for Graduate Enrollment Management, to conduct our annual surveys of graduate enrollment leaders around the country.
Blog -
Tackle the three biggest challenges to your nursing program’s enrollment growth
Almost half of baccalaureate programs struggle to recruit faculty, and nursing programs at all levels struggle to secure clinical placements for their students, meaning your program likely faces significant barriers to long-term enrollment growth.
Blog -
How to attract students across your entire education master’s program portfolio
In today’s market, many students are looking to advance their careers. Here are 3 marketing strategies to help you take advantage of this trend.
Blog -
Graduate enrollment goals are increasing—here are 3 strategies to keep up.
From the much talked about demographic cliff to the proliferation of Gen Z in the grad and adult market, population and demographic changes are making the graduate market even more competitive. These market headwinds are impacting the enrollment goals that graduate education leaders set for themselves, as well as their team’s ability to meet these goals.
Blog -
4 steps for navigating the transition to a new enrollment marketing partner
Explore four steps your team can take to navigate the end of your agency relationship and set your institution up for future marketing and recruitment success.
Blog -
More than half of surveyed graduate enrollment leaders are considering quitting—here’s why.
We found that the majority of respondents find their work stressful, and 40% even find it more stressful than last year. Here are three key reasons your graduate enrollment staff are considering leaving—and strategies to address these concerns.
Blog