3 demographic trends shaping the future of graduate and adult enrollment
What it takes to win in grad and adult enrollment today
Is your local market saturated? Here's an approach to finding students beyond your backyard
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Latest Posts From This Blog
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4 conversations from UPCEA’s annual conference—and what’s next for PCO units
Read about four notable insights taken from UPCEA's annual conference.
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The disconnect between graduate enrollment goals and resources, according to university leaders
Read on to see three insights university leaders shared about growing graduate enrollment on their campuses.
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How to capitalize on the rising demand for graduate-level interdisciplinary degrees
When conferrals for master’s degrees in interdisciplinary studies grew by over 10,000 in five years, graduate enrollment leaders and EAB experts all took notice.
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AI is changing the game for graduate and adult student recruitment—here’s how
How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact adult learner recruitment.
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How to mitigate marketing fatigue in higher education
Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation. Read more.
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Didn’t hit your FY25 graduate enrollment goals? You’re not alone.
Nearly one-third of surveyed graduate enrollment management (GEM) professionals said their programs did not meet fall 2024 headcount goals.
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4 key imperatives shaping graduate business student enrollment and lead generation
The graduate business education market is evolving fast, with shifting student expectations, increasing competition for domestic students, and new challenges in lead generation.
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Over half of graduate enrollment staff are considering resigning—here’s what you can do about it
Staff retention has always been a top priority for graduate enrollment leaders, but mounting challenges—such as the looming demographic cliff forecasting enrollment declines and a new presidential administration creating funding uncertainty—make retaining top talent both more difficult and more critical.
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Expanding your domestic student market
International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
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