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A beginner’s guide to AI in annual giving
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4 Key Questions About the Advancement Landscape, Answered
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Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.
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The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy
Latest Posts From This Blog
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5 top priorities for advancement leaders in 2023
EAB identified 5 top priorities for advancement leaders from a survey of chief advancement officers across the U.S., Canada, and the U.K.
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5 top priorities for advancement leaders in 2023
In April 2023, EAB surveyed chief advancement officers across the United States, Canada, and the United Kingdom asking them to identify the most pressing issues for their advancement shops. The 95+ respondents included leaders at both public and private institutions, whose student counts ranged from less than 2,000 to more than 50,000.
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3 ways advancement teams can achieve more with less
Many advancement professionals are all too familiar with this scene: you propose a new plan or innovation to leadership, and the conversation ends with “we don’t have money for that.” The almost inevitable guidance is to better utilize your existing resources.
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5 attributes defining Gen Z's relationship with advancement
This blog outlines five attributes that define Gen Z and how these will impact the generation’s relationship with philanthropy.
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Why advancement employees leave (and how leaders can fix it)
There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time. Here are four strategies to retain talent and help them develop meaningful careers.
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How to stay ready for donors who “aren’t ready yet”
Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
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How to stay ready for donors who “aren’t ready yet”
If you’re looking to reach donors who are “not ready” yet, try these strategies.
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Fundraising During Uncertain Times: What Not to Do
The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with the threat of another recession looming, EAB has received requests for guidance on higher-education philanthropy amidst uncertain times.
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Things have changed—has your Annual Giving strategy?
As advancement leaders, we need to be good market watchers and even better communicators.
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