Advancement Blog

The dos and don’ts of leveraging university traditions in your annual giving strategy

Today’s donors are more likely to give when they have an emotional connection to a mission or organization. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

The power of a diverse donor portfolio in your annual giving program

5 tips for your next annual giving budget cycle

Five ways to boost your advancement team’s morale during the holiday season

Even small gestures let your advancement staff know their dedication does not go unnoticed. Here are five ways to show appreciation this holiday season.

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep in mind when it comes to using AI in your annual giving program.

4 key questions about the advancement landscape, answered

At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team.

Your guide to a successful year-end annual giving campaign

As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. These campaigns hold immense potential within your annual giving strategy, but their success hinges on effective execution.

Your Guide to a Successful Year-End Annual Giving Campaign

With virtually every mission-driven organization launching a year-end campaign, how do you stand out from the crowd? Keep reading to learn how to finish the calendar year on a high note.

Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.

Here are four primary reasons why boards, presidents, and advancement leaders should renew their commitment to annual giving.