
A beginner’s guide to AI in annual giving

4 key questions about the advancement landscape, answered

Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.

The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy
Latest Posts From This Blog
-
How community colleges attract major gifts
Community colleges serve 41% of all undergraduates in the United States, yet just 1.5% of dollars raised in higher ed go to two-year institutions.
Blog -
3 factors driving digital transformation in higher ed advancement
Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends that are disrupting conventional methods of promoting giving—and how to pivot.
Blog -
Tap into young donors’ future capacity
Learn how life-long giving opportunities like pledge programs and planning giving can help foster future major gift prospects.
Blog -
Digital gift officers are just the beginning
Learn how advancement leaders can accelerate donors up the pipeline by encouraging handoffs from digital gift officers to major gifts and investing in stewardship that demonstrates impact.
Blog -
The alumni segment that gave at a nearly 2x greater rate at the College of Charleston
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Blog -
2 approaches to improve fundraiser performance metrics
To ensure a smooth transition to robust performance metrics for your major gift officers, learn about the two approaches we recommend.
Blog -
6 principles for effective department evaluation based on institutional goals
We spoke with provosts and their teams at the University of Wisconsin-Eau Claire and Southern Utah University and learned the six principles that make their annual reviews so effective.
Blog -
Use this tool to kickstart the big ideas process
To move beyond day-to-day needs, expand the visioning process beyond academic deans: Ask faculty about their own research and ideas.
Blog -
How strategic staffing can increase your ROI
When it comes to investment in advancement office staffing: It’s not how many FTEs you add, but where you add them in your advancement shop that produces high ROI. Learn which areas have the most impact for your shop.
Blog