Giving is up, but the donor base is shrinking. Here’s what to do.
Where your donor retention efforts fall short—and how to fix it
How to deepen donor connections in a more cautious giving climate
The old advancement staffing model no longer works
Latest Posts From This Blog
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A beginner’s guide to AI in annual giving
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep in mind when it comes to using AI in your annual giving program.
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4 key questions about the advancement landscape, answered
At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team.
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Your guide to a successful year-end annual giving campaign
As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. These campaigns hold immense potential within your annual giving strategy, but their success hinges on effective execution.
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Your Guide to a Successful Year-End Annual Giving Campaign
With virtually every mission-driven organization launching a year-end campaign, how do you stand out from the crowd? Keep reading to learn how to finish the calendar year on a high note.
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Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.
Here are four primary reasons why boards, presidents, and advancement leaders should renew their commitment to annual giving.
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3 key trends shaping higher education fundraising in 2022, backed by EAB’s data analysis
EAB identified three notable trends for higher education fundraising in an era defined by tight budgets and constant change.
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5 top priorities for advancement leaders in 2023
EAB identified 5 top priorities for advancement leaders from a survey of chief advancement officers across the U.S., Canada, and the U.K.
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5 top priorities for advancement leaders in 2023
In April 2023, EAB surveyed chief advancement officers across the United States, Canada, and the United Kingdom asking them to identify the most pressing issues for their advancement shops. The 95+ respondents included leaders at both public and private institutions, whose student counts ranged from less than 2,000 to more than 50,000.
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5 attributes defining Gen Z's relationship with advancement
This blog outlines five attributes that define Gen Z and how these will impact the generation’s relationship with philanthropy.
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