The enrollment game has changed. What still works?
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How to turn parents into stronger recruitment allies
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Latest Posts From This Blog
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Is your yield rate okay?
Insights from a new analysis of admissions yield data for enrollment leaders.
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AI visibility is critical when competing for student enrollments
Boost your .edu’s AI visibility with strategies to strengthen E-E-A-T, improve search performance, and protect your brand in AI-driven search.
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Demographics shape the enrollment landscape, but strategy determines success
Enrollment trends diverge from demographics nationwide; see which states outperform and what strategies help colleges thrive despite population shifts.
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The real demographic crisis isn’t national—it’s regional
For years, enrollment leaders have planned around the long-anticipated ‘demographic cliff’ of 2025, which is when we expect the number of 18-year-olds in the U.S. to peak. While that national curve looks unchanged, the regional data tell a different—and sometimes troubling—story.
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How AI-powered ad filters are disrupting enrollment marketing campaigns
Discover how to prevent AI ad filters from blocking your college campaigns with practical tips for smoother, more reliable enrollment marketing.
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Students are applying to more colleges than ever before: What this means for your enrollment strategy
Students applying to more schools ratchets up the competition. That means outsized application growth isn’t about chasing volume for its own sake, it’s about maintaining market share in a world where students keep adding more applications.
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How to reach more students with awareness marketing and retargeting
Learn 4 proven steps to use awareness marketing and retargeting to reach more students, stand out in crowded markets, and grow enrollment.
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5 insights from EAB’s latest enrollment research topic poll
Read EAB’s 2025 topic poll featuring 5 insights from 120+ enrollment leaders: ROI, affordability, demographics, differentiation, and student success.
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How to use meta tags for higher ed SEO in the AI era
Learn what meta titles and descriptions are, why they matter for your university’s SEO, and how to write them for both traditional and AI search.
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