Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Content strategy by generation: 6 insights from our surveys of 22,000 students
To help your enrollment team connect online with today’s students, I want to share 6 key insights from our latest surveys of more than 22,000 students, covering how Millennials, Gen Z, and a newly identified subset of students, Gen P, interact with colleges online.
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How to design a virtual tour that addresses Gen P’s biggest concerns
Because virtual tours are highly trafficked and have the potential to speak directly to students’ concerns, explore how virtual tours can address Gen P’s top concerns in a way that could be more compelling and immersive than other channels.
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Why Enroll360 Match’s partnership with Naviance will transform college admissions
With overall college enrollment continuing a decade-long pattern of decline, much has been said about the need to break down barriers inherent to the traditional admissions model. Such efforts would create a more equitable path to higher education and encourage more Gen Z students to attend college.
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2023 in review: A momentous year in higher ed
2023 was a year of big changes. As we reflect on the past 12 months, we’re sharing what was most popular with our readers this year—including you! Read on to see our 2023 trends and check out resources you may have missed.
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The case for ChatGPT: Leveraging AI for admissions tasks
ChatGPT helps users avoid cumbersome ads and quickly consolidate results for simple inquiries. It can help you overcome writer’s block and even reinvigorate your strategy sessions. If you’ve never used ChatGPT before, I’ll show you how to get started.
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4 AI priorities for enrollment leaders
This blog shares steps enrollment leaders should be taking to benefit from generative AI while mitigating its risks.
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The Role of VPEM as Change Leader
To shed light on what makes someone a true change leader, I sat down with Dr. Joffery Gaymon. As Vice President for Enrollment Management at Auburn University, and Enroll360 partner, Dr. Gaymon has championed several initiatives that have fostered a culture of adaptability and positively influenced enrollment at AU. Here are her lessons for other enrollment leaders.
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How do demographic shifts intersect with college search trends in your region?
EAB’s proprietary audience data sources—from Enroll360 Audiences—offer a unique opportunity to break through that barrier by providing insight into student search behaviors in something close to real time.
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How enrollment leaders should navigate the new FAFSA processing delay
The latest news from the federal government suggests that students and families will be able to access the new form at the end of December, but data from the new FAFSAs will not be available to schools until the end of January. As an enrollment leader faced with this FAFSA conundrum, how can you keep January from going off the rails, and make sure your institution doesn’t end up disadvantaged for this cycle?
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