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Latest Posts From This Blog
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Avoid this email strategy to improve your deliverability
Email deliverability is far from the most glamorous part of marketing, but if your audience never sees your communications, all your hard work is for naught.
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How to uncover hidden threats in past enrollment trends
While understanding demographic decline is useful, it’s only one component of the enrollment equation. Adding in the context of changing college-going rates and market share trends allows higher ed enrollment leaders to uncover a fuller picture.
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Are you prepared for what’s next in the enrollment landscape?
The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were perhaps misunderstood.
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When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
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Why half of graduate enrollment leaders didn't meet their goals
We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series we’re conducting with NAGAP. Three themes emerged and shed light on why so many graduate leaders fell short of their goals.
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Is TikTok worth the risk? Dos and don’ts for enrollment teams
Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s hay day.
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Are your admission practices helping or hurting the diversity of your incoming class?
You may be wondering how to admit and yield more underserved students regardless of SCOTUS’ upcoming decision. Here are some recommendations to modify your application review process to help you enroll talented students you might currently be missing.
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4 Digital Marketing Channels to Harness for Student Recruitment in 2023
When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
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Have Gen Z search behaviors returned to “normal”?
As the pandemic recedes into the background and in-person interactions become the norm once again, many of our partners have been wondering how much they should continue to support virtual programming and resources.
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