Five areas enrollment leaders are prioritizing in 2025
Why do students pick the schools that they do?
How does your enrollment office compare?
How to write compelling copy for your college website
Latest Posts From This Blog
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What reverse admissions means for the future of college access
With overall college enrollments declining, progressive institutions are looking outside their traditional recruiting channels to find, engage, and admit new students.
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Four initial steps to take when launching a diversity enrollment strategy
In our most recent white paper, we’ve laid out nine steps to enroll more underrepresented students in a high-level framework that covers each stage of the enrollment funnel.
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Want to improve your enrollment marketing campaign? You need a better content library.
To create the ideal campaign asset library, enrollment and marketing teams should keep these seven principles in mind.
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5 Key Areas to Consider When Evaluating a Virtual Tour Solution for Your Athletics Programs
Students are accustomed to high-quality virtual experiences that grab and keep their attention. Many athletic departments have decided to leverage a virtual tour as part of their recruitment strategy.
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Parent involvement in recruitment has increased-here's what that means for your enrollment strategy
As parents become more hands-on, many enrollment leaders are unsure how to effectively reach and involve them in the recruitment process.
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3 takeaways for reaching today's high school students
Our partners at PowerSchool conduct an annual student survey within Naviance – the leading college, career, and life readiness platform – to learn more about how the college-search process is evolving.
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What enrollment leaders need to know about the upcoming FAFSA changes
With the FAFSA set for some substantial changes in the 2024-2025 academic year, t’s not too early to think about how this will impact your perspective students and subsequently, your communication and financial aid strategy.
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Ask these 3 questions before expanding your CRM-based marketing
There are many ways enrollment leaders can leverage the power of their CRM for recruitment communications. Modern CRMs are immensely dynamic, and they offer a plethora of opportunities to streamline processes and automate communication where appropriate. But deciding when and how to leverage your CRM is not always a straightforward proposition.
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3 tips to craft an enticing college profile page
College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.
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