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Latest Posts From This Blog
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3 traits of the most successful advancement offices—and how to put them into practice
How should colleges and universities invest their scarce dollars in advancement? Here’s how the best advancement offices get the most bang for their buck.
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Summer reading for college presidents
Get thee to a bookstore: these are the books college presidents need to read now, not later.
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It’s time for marketing communications to have a say in campus strategy. Here’s how.
The most advanced marketing and communication departments today are strategic partners and get involved in everything from institutional branding to admissions to fundraising. Here's three lessons to incorporate marcomm teams in campus strategy.
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Does your college have a mission—or just a mission statement?
While most presidents recognize the need to sell their college or university's value to prospective students, fewer recognize the value of selling their institution internally. Reminding faculty and staff about the role of their work in your mission helps align individual efforts with institutional goals.
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3 ways to align tenure criteria with your institutional strategy
Tenure criteria is often based on narrow forms of academic work that don’t advance the institution’s strategic priorities. These three types of changes to promotion and tenure criteria can help academic leaders measure what matters: Academic work that bolsters institutional strategy.
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To grow academic programs profitably, ask these questions first
To help achieve financial goals when launching new academic program, ask these program evaluation questions.
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How your university can better anticipate the future
When it comes to future strategic planning, these three thought patterns can trip up leaders. Here's how to challenge biases and overcome incremental thinking to better prepare your campus for the future.
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A lesson from Starbucks: How to address campus flashpoints
Colleges and universities are not the only organizations that experience climate "flashpoints": Incidents around diversity and inclusion, sexual misconduct, and free speech are affecting some of the most well-known businesses today. Here's what higher ed can learn from Starbucks' response to high-profile bias incident.
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What higher ed leaders can learn from Northern Virginia’s bid for Amazon HQ2
We conducted research interviews with many of the leaders involved with Northern Virginia’s winning bid for Amazon HQ2 and walked away with these three lessons for higher ed strategy leaders.
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