Today more institutions than ever hope to grow master’s degree enrollments. Whether to diversify revenues, recoup losses from a decline in traditional undergrads, advance a mission to lead economic development, or serve working adults, nearly every type of institution plans to double down on this market.
But the master’s degree market has become more competitive than it was five years ago. What were once booming enrollments have now reached a plateau.
More Resources
Research Report
Navigating Graduate Summer Starts
Read an analysis of how enrollment leaders at professional and graduate schools manage summer starts for master’s degree…
Professional and Adult Education Advisory Services
Insight Paper
Turn Competitive Intelligence into Graduate Enrollment Growth
Explore the five steps to identify competitors, clarify differentiators, and respond to market shifts to improve your graduate…
Adult Learner Recruitment
Research Report
Adult Learner Engagement at Downtown Campuses
This report explores how institutions use downtown campuses to engage adult learners, strengthen workforce connections, and expand their…
Professional and Adult Education Advisory Services