Today more institutions than ever hope to grow master’s degree enrollments. Whether to diversify revenues, recoup losses from a decline in traditional undergrads, advance a mission to lead economic development, or serve working adults, nearly every type of institution plans to double down on this market.
But the master’s degree market has become more competitive than it was five years ago. What were once booming enrollments have now reached a plateau.
More Resources
Tool
Building a High-Performing Lead Generation Strategy
Discover how enrollment teams can audit common lead sources and identify opportunities to build a high-performing strategy.
Appily Advance
Insight Paper
Graduate Enrollment Guide: What Leaders Can Do to Build Capacity and Capture Growth
Graduate enrollment growth is getting harder. Discover how higher ed leaders are adapting to reach selective students and…
Adult Learner Recruitment
Research Report
Review of Lifelong Learning Programmes, Market Opportunities and Organisational Structures
Drawing on examples across Ireland and the UK, we outline how institutions design and scale lifelong learning portfolios.
Professional and Academic Services Forum